E3 is now!

Any reputable gamer knows that the biggest gaming news of the year comes out at the Electronic Entertainment Expo (E3) in Los Angeles, the largest console and PC gaming convention in the country. Today, Microsoft is slated to reveal first details on Halo 4 -- yes, a new Halo! The mega-sequel's existence was actually just leaked, hours before Microsoft's planned announcement at its press conference.

Phoenix video-game reviewer Mitch Krpata writes on his blog about the new Borderlands DLC, "Mad Moxxi's Underdome Riot." Personally, I'm more excited about the other DLC, "The Zombie Island of Dr. Ned," and plan to buy both in short order. Borderlands has been my favorite Christmas present, hands down. I have even started having dreams about completing quests, and while that may be unhealthy, I can't get myself to care.

The above image - the "Xune" - is a years-old fantasy of A.J. Kandy's. It's an Xbox 360-inspired version of Microsoft's mp3 player, the Zune, which has been in competition with the far-more-dominant iPod for years now.

Apple's iPod was the product to beat for years, but now the iPhone is more ubiquitous.

Mitch Krpata's review of Call of Duty: Modern Warfare 2 will be up on our site soon enough, but in the meantime, check out his blog post about how much he's enjoying the game's online multiplayer. He's not the only one; Modern Warfare 2 has had an explosive release. In terms of revenue earned, MW2 even beats the U.

Today, Microsoft opened the first in a chain of retail stores designed to mimic the success of the Apple Stores.

Mac and PC users alike arched their eyebrows when this was announced. PC users just don't have the same fanboyish love of Microsoft that Mac users have for Apple. Microsoft is status quo, not something to shout about.