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July 17, 2012

'Let's Exile Pitbull to Alaska' a success -- and the rapper invites David Thorpe to join him!
By Michael Marotta

We are pleased to announce that PITBULL is going to Kodiak, Alaska!
Phoenix writer David Thorpe's campaign to send the Miami artist to the furthest, most remote Walmart in the country -- via a promotional contest by the the shopping chain and Sheets energy strips that would send Pitbull to the store with the most likes on Facebook -- has been a total success.

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Pitbull, Alaska, Wallmart

July 03, 2012

[the more juneau] Let's exile Pitbull to Alaska: the Big Hurt campaign
By Michael Marotta

In this week's THE BIG HURT (Marketing Mania: The Week In Cross-Promo Frenzy!), Phoenix writer David Thorpe has launched a campaign to send Pitbull to Alaska. No, it's not some brill idea to save Bristol Palin's reality TV career, it's a part of Walmart's plan to send the Miami singer to the store with the most Facebook "likes."

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Alaska, Walmart, Pitbull

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