WSJ: Romney To Spend $40 Mil

Published Jan 24 2008, 09:46 PM by David S. Bernstein

As I've previously said, my guess is that Mitt Romney had spent roughly $25 million of his own money -- over and above contributions -- by the end of the calendar year. You can probably add at least $5 million to that by now, especially as he's now up in force on Florida TV. Much more will be needed for a Super Tuesday ad campaign.

Early on last year, I said somewhere that Romney would probably end up spending $10-$20 million of his money before he had to decide whether his odds of winning were worth spending $40-$50 million.

Clearly, the odds are good enough, and Romney's ready to bet the grandkids' inheritence. The Wall Street Journal reports today that Romney "plans to spend as much as $40 million in the campaign."

Wonder whether that'll come up in tonight's debate?