Mooninite Hearing Scheduled

Published Feb 23 2007, 08:05 PM by David S. Bernstein

Boston's City Council will hold a hearing "to determine what methods can be used to prevent the negative impact of guerilla marketing," according to a press release today from council president Maureen Feeney.

Initially sparked by the Mooninite fiasco, Feeney now also cites this week's Dr. Pepper treasure hunt as a factor.

The hearing will be March 6th at 1:00pm, in the Iannella Chamber at City Hall.

Two questions:

1) What cleverly ironic guerilla marketing ploy will someone plant in the Iannella Chamber that day?

2) Will the "methods" the council considers specifically target multi-billion-dollar mega-corporations like Cadbury Schweppes (maker of Dr. Pepper) and Time Warner (parent company of Cartoon Network)? Or small-time artists who have never caused any harm?