Hillary: Be In It For Something More, Please

I'll have more to say in this week's Phoenix about Hillary Clinton's first foray into New Hampshire as a Presidential candidate, but for now one quick observation after watching her in action: Making a campaign slogan out of the throw-away line "I'm In It To Win It" -- putting it on pins, etc. -- strikes me as the lamest thing possible. 

That's exactly the line that the last female Presidential candidate, Carole Mosley-Braun, said to everyone who asked her why she was really running for office. Is that really the comparison Hillary wants to be making? More importantly, doesn't that slogan just emphasize the sense that Clinton is running out of ambition (wanting the office) rather than purpose (what she wants to do with the office)?