BOSTON—Thursday, April 6, 2006—The
Deval Patrick campaign today launched a new audio/video blog on its
website. Called "The Source," the unique new blog (available at http://blog.devalpatrick.com)
will deliver timely and rich multimedia information directly from Deval Patrick,
the campaign, and also from visitors to the site.
One of the blog’s features allows
users to download video and audio files of Deval onto their iPod. People can
then listen or watch the program anywhere. For example, they can listen to a
speech given by Deval while riding the Commuter Rail or show a video of him to
their friends while meeting for coffee.
"The Source allows Deval to reach
out to people directly through video and audio messages and information," said
John Walsh, Patrick's campaign manager. "In addition, it encourages
people to join in the discussion. The video and audio capabilities also allow
people across the state to see and hear from Deval on a regular basis and to
send in their own information."
Some of the key features of the
Source:
· Media created by supporters.
Visitors will be encouraged to send in their own content (videos or audio
files) to the campaign. For example, people might send in testimonials,
questions for Deval, or their own thoughts on the issue of the day. "The
goal is to actually encourage commentary from our users," said John
Walsh. "If the content is good, we’ll put it up."
· Rapid Commentary from Deval
When Deval feels he needs to comment on the news from the day, he will be able
to quickly record an audio or video file and deliver his message.
· Podcasts and ipod/MP3 player support
The Source’s Podcast is available on iTunes or via any other Podcasting
system. Users can download video and audio files of Deval onto their iPod.
They can then listen or watch the program anywhere.
· On the road posts
Deval will be able to create new entries while traveling across the state.
· Traditional blogging capability
As with traditional text-based blogging, users will be able to comment and
discuss the content that appears on The Source.
"The Source’s multimedia
capability gives Deval a powerful way to reach out directly to his
supporters. It also gives people an easy way to introduce Deval to their
friends and family," said Charles SteelFisher, Patrick’s director of New Media.