Pitchfork might think that Hooray For Earth is a new band
Their new songs are less of a departure and more a re-structuring of the mix. The drop-tuned guitar work is still present, which is abundantly clear live, but it’s lowered in the mix to give the synth work more room to live. The lead song from last year’s Momo EP, “Surrounded by Your Friends” is led by a buoyant and fuzzed-out synth lead which allows Heroux’s sing-songy melody to float in, out and around the song. Guitar is almost completely lacking, but that doesn’t make the song any lighter. Heroux allows the hooks to carry the emotion and for every drop-tuned guitar dive missing from the newer material, he gives us the equivalent emotive tug from an out-of-context guitar squeal or a totally blase, happy-sad melody. And when he teams with the girls from Zambri, like in the above video, it’s like getting the Cocteau Twins on backup. Total fucking nerdgasm.
Momo EP and their forthcoming LP are an evolution more than a change. Hooray for Earth didn’t trade in their guitars for synths, they just discovered new ways to convey the same idea. And it works.