Jack White's 'Triple Decker': A vinyl record inside a vinyl record. Push it.

Apparently bored with merely stuffing mp3s into flash drives and dismayed at the sound quality of shoving cassettes into 8-tracks, Jack White’s Third Man Records will release the world’s first Triple Decker vinyl record this Friday to promote Dead Weather’s new single “Blue Blood Blues.” Basically, it’s a 7-inch record stored inside a 12-inch. Ouch.

Created by United Record Pressing Nashville, Tennessee, the release is limited to 300 copies and should look great imprisoned framed on the walls of record collectors worldwide. In the video above, White demonstrates how to properly slice the mommy record open like a dying tauntaun to birth the baby (and you thought Jack White smelled bad on the outside) which apparently will feature an unreleased Dead Weather track that can only be heard by purchasing the Triple Decker. Would be a damn shame if only collectors gobbled up “Blue Blood Blues” on Friday and the world was robbed of that unreleased track.

To prevent such an event, a hundred Triple Deckers can be scored at White's brick-and-mortar Third Man store in Nashville, with the rest through mail order and other selected brick n' mortar indie record shops (to be selected, you must still be in business).

Here’s some more deets, while we ponder why it isn't called a double decker:

"The Dead Weather will be releasing three versions of their single “Blue Blood Blues” this week including, most excitingly, on a brand new format entitled the Triple Decker Record™. The Triple Decker Record ™ designed by Jack White and assembled by United Record Pressing Nashville, TN is a unique 7” version of the single embedded inside a 12” version. Triple Decker Record ™ will be available in a limited edition of 300 copies, 100 of which will be on-sale at the Third Man Records store in Nashville, and the remainder available randomly through mail order and at select brick and mortar vinyl dealers worldwide.

For those not lucky enough to pick-up the Triple Decker Record™, an alternate 7” version of “Blue Blood Blues” with a double-sided cover will be available as a standalone purchase and comes with b-side “Jawbreaker (live). Tri Color 45s of the single will also be available. The 12” version will come with alternate B side “No Hassle Night”/”I Just Want to Make Love to You” (live).

The 7” and tri-color 45 are available today at Third Man Records and via the web store. The 12” and Triple Decker Record™ will be available in the same locations on Friday, September 17th."

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