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Grading the Patrick ad

So, the Deval Patrick campaign unveiled its first web ad (and the first video ad of the governor's race) a few minutes ago. My quick take: leading with the bio is a nice swipe at Tom Reilly; swelling synth music sounds too much like the theme from St. Elmo's Fire; the "Less focused on right and left...more focused on right and wrong" line should play well with independents who make it that far. A little schmaltzy for my taste, but not a bad intro. Grade: B+.
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