So says People, which delivered the news that Mama Spears's manuscript -- put on hold after the teenaged Jamie Lynn Spears got preg -- will be published this fall. Originally titled Pop Culture Mom, the book is now called Through the Storm: A Real Story of Fame and Family in a Tabloid World, which seems both overly dramatic yet somehow more appropriate.

So says People, which delivered the news that Mama Spears's manuscript -- put on hold after the teenaged Jamie Lynn Spears got preg -- will be published this fall. Originally titled Pop Culture Mom, the book is now called Through the Storm: A Real Story of Fame and Family in a Tabloid World, which seems both overly dramatic yet somehow more appropriate.

Today, researching a story about celebrity comebacks sent us scurrying back in time for an Internet refresher course on the history of spin and PR. Edward Berneys, the "father of public relations," was responsible for originating the idea that a company product or a celebrity's image could be revitalized if you tapped into the emotions of the public.