We were notified at 2 pm today
that the issue of the Boston Phoenix on stands today is the last one we will
The timing comes as a shock, but the news isn't a surprise.
We're less than a year into an experiment launched last fall to turn a 46 year
old alternative weekly newspaper into a weekly magazine. By every measure not
related to advertising sales, it has been a success. Unlike many newspapers and
magazines, we didn't suffer from declining readership, online or in print --
only declining revenue. But in the end the money is what matters. It wasn't a
secret, inside the building, that ad revenue, after an initial surge when we
relaunched the magazine, was down -- way down. Local advertising remained strong, but the uptick in national
business we hoped for never materialized. Still, we thought we had a little more time.