Yes Men urge fans to "Think Outside the Bottle"

The Yes Men & Corporate Accountability from Beanywood on Vimeo.

Yes Men Mike Bonanno and Andy Bichlbaum stopped by the Coolidge Corner Theatre last month to debut their film “The Yes Men Fix the World," a documentary written, directed, and starring the duo of anti-corporate prankster-activists (read what we thought about it here). The film, Bonanno explained earlier that day at a mock press conference targeting Coca-Cola for "deceptive" labeling practices, is a vehicle for their impish yet confrontational brand of activism, rather than vice-versa. “We want to get people in the movies, out of their seats, and into the streets," he said.

Both events were joint efforts with Corporate Accountability International (CAI), a Boston-based network of activists fighting for more environmentally responsible and humane business practices — a mission shared by the Yes Men. While in town, Bonanno and Bichlbaum took particular interest in the nonprofit's Think Outside the Bottle Campaign, which seeks to increase consumer confidence in municipal water systems.

The Yes Men lended their post-screening time to Deborah Lapidus, a national organizer for CAI, who described the organization's work to bring permanent change to corporations like General Electric, Nestle, and Phillip Morris and expanded on its belief that the commodification of a public resource is wrong. If you're thinking about ditching the Dasani for faucet, learn more by watching the video above.