Attend this film event: The Art & Technique of the American Commercial at the ICA

One day people will be watching TV for the ads; the actual programming will be the irritating intrusion. That's what you might think after watching the outstanding ads in The Art & Technique of the American Commercial, a collection of the year's best as chosen by the Association of Independent Commercial Producers.

Institute of Contemporary Art, 100 Northern Ave, Boston :: 7 pm :: $12; $6 students :: 617.478.3103 or icaboston.org