See this film program: Award Winning British Commercials 2010 @ the ICA

The ICA follows up last week's "The Art and Technique of the American Commercial" with "Award-Winning British Commercials 2010". If you've occasionally been amused by "clever" commercials from the best of the American advertising industry (love those Superbowl ads!), then you'll be surprised at the level of wit and snark the Brits convey while selling shit. This annual short compilation is always a highlight of the film season, and it will give you an idea of what beer spots would be like if it weren't for that pesky American Revolution. Normal 0 false false false MicrosoftInternetExplorer4 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0pc .45pc 0pc .45pc; mso-para-margin:0pc; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} That's at the Institute of Contemporary Art, 100 Northern Ave, Boston | Sunday, December 4 @ 4:30 pm | $10; $8 students |

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