Film pick: The Art and Technique of the American Commercial

Perhaps the most innovative work in the art of the moving image takes place in TV commercials, as is evidenced by those chosen for the Art and Technique of the American Commercial Award, the winners of which are entered into the Museum of Modern Arts Film Archive. They will be screening in a program that  takes place at 7:30 pm, followed at 8:30 pm by another selection of ads from the Winning British Commercials 2010. Both shows take place at the Institute of Contemporary Art, 100 Northern Ave, Boston | December 2 @ 7 + 8:30 pm | $10 per program; $8 students | 617.478.3100 or icaboston.org.