New video for "Howolding Girls" by Birthdays (who leaves for Japan tomorrow)

"Howolding Girls" by Birthdays from loroto on Vimeo.

The new video for "Howolding Girls" by Boston's BIRTHDAYS (a/k/a Sammy Yager) is one of the more mesmerizing videos I've seen lately. Over an all-black background, flashes of Yager's prismacolor face paint swirl into neon clouds; mystical dancers express sun salutations before bright orange balls of fire pop and fade. The video is the work of the Phoenix contributors at Loroto, who experimented with cinematographic techniques like dissolving solutions, ultraviolet lighting, and degrading VHS tapes to create to the video's futuristic vibes and retro textures.

"When I first heard 'Howolding Girls' I immediately imagined bright exploding colors," said the video's director, Addison Post. "Psychedelic mushroom clouds expanding in gaseous nebulas."

It's fitting for the glitchy psychedelic pop song's explosive electronic hooks. 

"Nearly everything was created using live action effects," said Post. "Digital effects were employed exclusively for color manipulation and chroma keying."

Fun fact: today is actually Birthdays' birthday. Happy birthday Birthdays.

Birthdays celebrates tonight at an Allston basement show. (Ask around.)

Birthdays leaves for a two-week tour of Japan tomorrow.

Birthdays plays FMLY FEST Brooklyn in June.

Birthdays was the subject of last year's Boston Phoenix feature on underground artists finding global communities online.

Birthdays is up for Boston's Best Electronic Act in this year's Best Music Poll.