^{Seth Horowitz, in a blurry iPhone snapshot of the photo that ran with the Globe's story. Yes, that is a bat in his pocket.}

We totally get why the Globe chose to frontload yesterday's profile of Brown University assistant research professor Seth Horowitz with his accomplishments in the field of neuro-fuckery -- after all, we're mighty intrigued by the notion that you can use sounds to "hijack the auditory system" to improve concentration, cure insomnia, and make your boss vomit.