Review: 2012 British Arrow Awards

By MONICA CASTILLO | November 21, 2012

3.0 Stars

If you're willing or interested enough to sit through over an hour's worth of nothing but advertising on any day other than Super Bowl Sunday, it's not a bad idea to stick with the best. These British imports come from varying corners of the marketplace, from phone companies to soft-drink makers, and seek to appeal to international jet setters, the child in all of us, or even to the daring bit of ourselves that would like to piss off Chef Gordon Ramsay. Very few of these TV commercials will seem familiar, since many are hawking British brands largely unheard-of stateside. British celebrities are sprinkled throughout, and there's a Comic Relief treat featuring a smug Stephen Fry. Several emotional PSAs and charity ads cut in between the fluffy Christmas ones. The selection is truly eclectic; the only things these ads have in common are the running times and bursts of creativity.

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