What's Worse Than "Joe-mentum"?

Barely an hour after I posted about a possible Joe Biden surge scenario, I received the latest press email from the Biden campaign, boasting that Biden is "gaining steam" in Iowa.

It goes on to say that: "Over the next week, Mo-Joe '08 will sweep across Iowa."

Turns out, he's been using the phrase "Mo-Joe" for the past week or so. I apparently had blocked it out.

I would mock him for it, but anyone who cribs from the '04 Lieberman campaign is really at the self-mockery phase, don't you think?