If you're a journalist in the trenches, chances are you're too busy and too poor to attend (and your publisher is too poor to send you to) SXSW Interactive, the annual to-do where all the smart, well-funded bastards go to interact with other smart, well-funded bastards who can afford to think for five minutes about how to get us all out of this goddamn mess we're in.
walked into “Misuse the Internet and Make People Love You” about
15 minutes late, but just in time for the panel's conversation about
screwing with corporations on Twitter. Specifically, they were giving
the example of a ruse that was aimed at Qdoba. A troll told the
burrito chain that his local outpost was being frequented by a
diaper-clad degenerate, to which Team Qdoba responded: “What