The fact that we have been able to keep our launch price longer than
any other console while retaining our leadership position demonstrates
that consumers believe in the value of Xbox 360," said Mitch Koch,
corporate vice president, Global Retail Sales and Marketing Group,
Entertainment and Devices Division at Microsoft.. "On the eve of the
best holiday games lineup ever and the launch of 'Madden NFL 08,' there
has never been a better time to jump into Xbox 360.