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  • February 22, 2012
    By Katie King

    For James Geary, metaphor is not just another literary device, a word scribbled on a 7th grade note card before receding into memory. In his new book, I Is An Other: The Secret Life of Metaphor and How it Shapes the Way We See The World, the bestselling author exposes how metaphors impact almost every aspect of our lives, from advertising to economics to physics, illuminating how such a simple rhetorical trick effects decision making at its core.

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