For James Geary, metaphor is not just another literary
device, a word scribbled on a 7th grade note card before receding
into memory. In his new book, I Is An
Other: The Secret Life of Metaphor and How it Shapes the Way We See The World,
the bestselling author exposes how metaphors impact almost every aspect of our
lives, from advertising to economics to physics, illuminating how such a simple
rhetorical trick effects decision making at its core.