Any preconceptions about what constitutes Jewish film,
or film in general, might be shattered by this year's Jewishfilm.2011, one of local cinema's most noteworthy
events. Take the opening-night feature, Avi Mosher's shaggy-dog drama The Matchmaker (Once I Was) (2010). Set in
1968 Haifa, it
depicts the initiation into adulthood of a teenager who learns about life from
the title relationship broker.