If you were wondering where the basic concepts behind
Coke commercials, Mitt Romney ads, and advertising and propaganda in general
come from, you should take a look at Sergei Eisenstein's Battleship Potemkin (1925). His silent
version of the 1905 mutiny on the title Russian warship marks a high point in
montage, the technique by which he edits disparate images into a dynamic fusion
that compels audiences to buy something they might otherwise not be interested
in - in this case the Bolshevik Revolution.