Pointy-eared, ivory-tower webternet theorists and starched-collar marketing gurus love to talk about the power of social networking. And major record labels have spent millions combatting internet music piracy. But today they all should be taking a lesson from Boston hardcore heroes CONVERGE.
Two days ago, when Converge's new album Axe To Fall leaked to the internet (its official release date is October 20), the band did something that appears to be unprecedented: they publicly shamed the leaker.
It's all here: the self-righteous celebrity outrage, the half-apologetic apology, the instant "Kanye West Is A Bitch" t-shirt. You know it's a Cultural Moment when Larry King weighs in. And you know it's time to call the emergency PR specialist when Shawne "I swear I didn't hit Tila Tequila" Merriman weighs in with a "WTF?"
trent_reznor And fuck you, trolls. I'll tweet if I feel like it. 19 Jun 2009 from Tweetie trent_reznor @Mariqueen and I are an unstoppable force of greatness - so SUCK IT. 19 Jun 2009 from Tweetie
A few weeks ago, Trent Reznor, currently in the process of retiring Nine Inch Nails, announced in a post on the NIN messageboard that he was quitting the internet.