As video game music has become more mainstream, or at least more popular thanks to outlets like OverClocked Remix, I think it's safe to say that, as a genre, geek beat is closer to hip-hop than anything else - and that's before cats like Dan the Automator started doing full soundtracks.
Whereas a lot of critics loathe the simplicity in gamer funk, I've always dug them.
I don't know what to tell you about what went down tonight at dusk at the Fader Fort: I have seen the future of rap and its name is ODD FUTURE? Nah, right. South by Southwest is often, at bottom, several thousand professionals deciding by fiat what the agreed-upon agendas will be for the next three months. Artists are carefully groomed, worked like dogs, and put mercilessly through ther paces.