Ok, let's get it out of the way first: the merch was lacking. Lacking! When I go to see High On Fire, I expect to see, I dunno, hoodies with blue dragon-demons perched on snowy ledges and shit -- but even the stepped-up attention the band is getting due to their absolutely smoking new platter Snakes for the Divine (E1) isn't translating into an uptick in stoner fantasy merch.