no denying that SXSW is a rock festival, what with all the gee-tars
and it being in Texas and all. But as is the path of most things music
related nowadays, a shift towards electronic soundscapes is palpable.
Your favorite blogs are starting to review 12-inches. The staunchest of
traditional rock clubs are hosting dance nights.
FANTASY was my favorite new act to emerge from 2010. In a year where
more music was slathered in lo-fi gloss than not, their brand of
retro-sheen shone the brightest. Delicately sourced vocal samples, giddy
synths, and basement bass defined 7am, their silly good debut LP.
It's not hard to imagine them sitting around a laptop, chopping and
warping their tracks until they sound worn.