The kids in this line have been waiting outside the OFWGKTA pop-up "sweatshop" at Fourth Wall Project -- downstairs from the Phoenix's offices on Brookline Avenue in the Fenway -- since before we got to work this morning. Inside: the motherload of ODD FUTURE merch madness. (Seriously: Earl t-shirts! Miley t-shirts! The whole shit!) The line is now around the block.
May? I'm not going to bother listing a bunch of innocuously unrelated
events that occured that month, because I barely remember that month
myself. But ODD FUTURE were a thing, that much I can assure you. They
invaded our fair city backed by a wall of media hype, instilled fear into the ritzy on Newbury Street and again into press-type gawkers at the Paradise, and said some crude shit to Fox News that many of us here at the Phoenix can only dream of.
We've already written enough on last night's OFWGKTA show at the 'Dise, as the Phoenix's Luke O'Neil lamented the current state of America's youth (now with funny tweets!) and Michael C. Walsh augmented his phlipcam action with additional thoughts on the punk-show hip-hop madness on Commonwealth Avenue.
Some accompanying video to Luke O'Neil's lament of America's youth.I
must admit that I was a tad concerned that I was out of my element
while watching the "teenagers who pretend like they're going to fight
people on their skateboard" flood into the Paradise last night. I'm in
my mid-20s, my head is too big to rock a snapback, and while I do
wear skate shoes, it's mostly for their orthopedic value.
I was trying to explain to a fellow “old person” just what it is about ODD FUTURE, aka OFWGKTA, the sprawling collective of ADHD-generation horror-core/skateboard rappers that's making “the kids” around the world lose their collective pubescent shit before their show last night at the Paradise. No, no, you don't get it, I said.
By now you've read over and over Chris Faraone's expose on the making and selling of Los Angeles hip-hop collective ODD FUTURE, you've endured more than a few Shaq'rolls in trying to snag a leaked copy of TYLER, THE CREATOR's debut record Goblin, and you've sold your first and third born to get into tomorrow night's very-fucking-sold-out show at Fort Paradise.
Here's a friendly heads up -- SoCal horror-core sensations (haha) ODD FUTURE/OFWGKTA make their Boston debut at the Paradise Rock Club on Thursday, May 12. Tickets go on sale Friday at noon via Ticketmaster, and we're sure shit will sell out before your boss gets back from that afternoon's liquid lunch.
I don't know what to tell you about what went down tonight at dusk at the Fader Fort: I have seen the future of rap and its name is ODD FUTURE? Nah, right. South by Southwest is often, at bottom, several thousand professionals deciding by fiat what the agreed-upon agendas will be for the next three months. Artists are carefully groomed, worked like dogs, and put mercilessly through ther paces.