there's one thing I've learned about SXSW in the 40 hours I've been so
far, it's fuck a plan. You can be the most plotting, calculated, anal
retentive person in the world, but when push comes to shove, that game
plan is going out the window. Walking past an open window and hear an interesting? Chances are you're dashing into that spot like an
ADD-riddled six-year-old off his meds.