Lost in the Who The Fuck Is ARCADE FIRE haze during last week's Grammy's hangover was the odd accusation that somehow the Recording Academy knew The Suburbs was going to win Album of the Year, which is why the Canadian indie kids were asked to close out the awards show with not just one, but two performances, sandwiched around the announcement and acceptance speech.
In a strange, and yet undeniably innovative, marketing maneuver, the
people over at Google have teamed up with indie giants Arcade Fire in an
attempt to get the young folks interested in Chrome. And it just might
be working.Up until now, Chrome has gone largely under-utilized
and mostly ignored by Google's many users, myself included.
More photos by Scott M. Lacey.
Last night, while his band was playing a song from their still-not-technically-out-yet album The Suburbs, Arcade Fire frontman Win Butler looked up and must have seen a fairly large number of fans walking through the aisles away from the stage. “Bathroom break?” he asked between verses.
Even if you knew in advance about the deal that ARCADE FIRE cut with the NFL Network, it was still really odd -- during a Super Bowl geared towards showcasing fogey rock -- to hear "Wake Up" nearly once a commercial break. Arcade Fire frontman (and former Porter Square shoe salesman) WIN BUTLER allowed the cable-network arm of Jock USA's largest corporate entity to use the band's signature hit to hype such upcoming indie-friendly programming as .
Allow me to do my best imitation of David Thorpe and present these "Beefs in Brief"...
Jay v. Jeff: Per the Chicago Tribune, Jay Bennett is suing Jeff Tweedy for back royalties from Wilco, saying, among other things, that Bennett was not compensated for his appearance in I Am Trying To Break Your Heart