Future rolled into this gauntlet as the front-runner in terms of
hip-hop buzz (both inside and outside of the rap community). And
after a slew of riotous onslaughts, they'll leave that way (here for
Phoenix coverage of the pandemonium at Fader Fort). But Mac Miller is
without-a-doubt the other nu-rap big to break huge down here, easily
graduating from the mid-sized venues he's been playing nationwide to
halls and theaters on momentum caught in Austin.
other night we caught the first couple sets of an Agency Group
showcase at the Mohawk, where we got a focused snapshot of what's to
come from indie hip-hop's most dominant label in the next few months.
Sure, there's a new Atmosphere album on the immediate horizon, but if
there's ever been an imprint that relies on its entire roster –
from the grandest headliners to up-and-comers – for deep,
tremendous releases, it's this one.
Let's get serious for a minute before this bash begins, and admit that we all check some SXSW acts for no reason other than their badass, if not hilarious names. Because of sweet handles, I wound up at a Tittsworth dance party two years ago, and I'll be hitting at least one Dale Earnhardt Jr. Jr. show next week.