ProJo Circulation Decline

Ted Nesi over at WPRI has the latest on the ProJo's declining circulation:

PROVIDENCE, R.I. (WPRI) - The Providence Journal's weekday circulation fell by 10 percent over the past year as the state's largest daily watched its readership continue to shrink.

The Journal sold 96,595 copies on weekdays during the six months ended Sept. 30, down from 106,861 in the same period last year, the Audit Bureau of Circulations said Monday.

The Journal's circulation has been sliding for more than two decades, Audit Bureau records show. The paper's average weekday circulation was 203,647 in 1990; 163,122 in 2000; and 96,595 this year.

A decade ago, in 2000, The Journal sold an average of 163,122 copies a day Mondays through Saturdays, Audit Bureau records show. The paper, like many others, has tweaked the way it counts readers in the years since.

The Journal's weekend circulation also shrank over the past year, the Audit Bureau said.

The number of printed Journals sold on Sundays fell from 154,300 to 137,339 in the six months ended March 30. The number sold on Saturdays fell from 139,554 to 123,761. The number of unique visitors to also declined compared with a year earlier, from 1.26 million to 1.19 million.

The double-digit decrease in The Journal's circulation during the latest reporting period – down 10 percent Monday-Friday and 11 percent on weekends – was worse than the average among newspapers tracked by the Audit Bureau.

Nationwide, daily average circulation for the 635 papers dropped 5 percent during the six months ended Sept. 30, a slower pace than the 8.7 percent drop in the six months ended March 30. Sunday circulation fell 4.5 percent.

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