NYT resumes front-page ads -- so what?

Some of us remember when, not all that long ago, the august New York Times used to run little classified-type ads at the bottom of its front-page. Now, seeking to goose revenue amid industry-wide problems, the Times is going with somewhat larger ads in the same area.

Dan Kennedy explains why it doesn't much matter:

1. The Times' most important front page is the home page of NYTimes.com, which, like nearly all news Web sites, has included advertising from the beginning. In a world in which the Web is your primary delivery vehicle, it's silly to pretend there's anything sacrosanct about print.

2. Back in newspapers' heyday, the Times was one of the few quality papers to run front-page ads at all. The reason we're all saying that the Times is now selling display ads on page one is that it's always run classifieds. Remember those ads reminding Jewish women to light candles for Shabbat?

3. The Times actually held out longer than many. As Richard Pérez-Peña notes, a number of excellent national papers have been publishing front-page ads for a while, including the Wall Street Journal, USA Today and the Los Angeles Times. Each of those papers has its own pathologies, but none is any more troubled than the New York Times is these days.