Apeiron's Sustainable Living Fest this weekend

The Apeiron Institute's Sustainable Living Festival is this weekend, and I've got a related Q+A with Apeiron's Brad Hyson in this week's Phoenix:

In the current environment — in which people are pissed off about the price of gas, the economy is bad, and people are reconsidering some of their habits — does it make it easier to promote a message of sustainability?
As it relates to money, it [does], in that current context, although what we have found is that since Al Gore’s film and since the media prominence of An Inconvenient Truth, the in-terest in environmental building, renewable energy, mass transit, regional agriculture, and a green economy has really increased in an exponential fashion.

There’s a greater listening for this, whereas people may have [previously] been skeptical or said, “It’s not relevant to me.” I think we are becoming wiser as a society. I feel like I can’t open up a magazine or turn on the TV without seeing a green issue or a green special. As it relates to the economy, if you can tie these issues back to saving money, then peo-ple are all too willing to do it. But we feel like: sustainability — you’re going to pay for it now, or you’re going to pay for it later, 10 times that amount.