--"Crafters who work south of Washington Street (they call that the SoWa district) host the third annual SoWa Holiday Market today." Meredith Goldstein, December 9, 2006.--"Bill Weddleton spends his evenings cruising the South End's gentrifying SoWa area in a Ford Explorer painted with rainbow-colored tiger stripes and equipped with a Sony minicam mounted to the dashboard
and rooftop spotlight." Suzanne Smalley, May 26, 2006.--"Boston's so-called SoWa neighborhood (south of Washington Street in the South End) is coming closer to the cool cultural currency of its more famous
New York neighbor, SoHo, with the inauguration of its first film festival." Calendar section, May 18, 2006.