Metro's new boss

Effective today (!), guy by the name of Stuart Layne is going to be calling the shots at the free daily.

According to the press release announcing Layne's appointment--see below--Layne will "add to [Metro's] success" and "raise the profile of Metro Boston," which sounds reasonable. Also, Mayor Menino is apparently bullish on Layne thanks to his (Layne's) work as the Celtics' executive VP of marketing and sales.

Media Log called Bridget Seay, Metro Boston's previous publisher, to learn the details of her exit, but got her voicemail. I'll let you know what Seay says if she calls back--although given Metro's notorious opacity, you shouldn't hold your breath.*

*UPDATE: Shame on me for doubting Bridget! Here's the scoop on Seay: though she's identified as "Publisher" on Metro Boston's masthead, she was actually the acting publisher as Metro searched for a full-fledged publisher to replace Bob Powers. Now that Layne's been hired, Seay will go back to her other job, which is associate publisher. Got it?

Boston (December 7, 2006) – Metro Boston today announced that Stuart Layne has been named Publisher, effective December 7, 2006. He will be responsible for all operations of the Boston edition of this popular free daily newspaper.

According to Robert Patterson, Metro International’s executive vice president for the Americas, “Stuart will add to our success and raise the profile of Metro Boston. Having someone with Stuart’s local experience and marketing expertise shows our serious intentions to grow aggressively in Boston.”

Layne joins Metro Boston with over 20 years' advertising, marketing and media sales experience. Most recently, Stuart created Seven 2 Sports Marketing, a sports and entertainment marketing company.

“I am very excited to join the talented staff at Metro Boston and for the opportunity to take the paper to the next level.  Metro Boston is already a dominant medium among young adults and I look forward to developing new ways we can serve our readership, our advertisers, and the community,” said Layne.

Previously, Layne was executive vice president of Marketing and Sales with the Boston Celtics.  From 1989-93, Layne served as the vice president of marketing for Major League Baseball’s Seattle Mariners. He spent 12 years in broadcasting, and had on-air jobs at various West Coast stations before joining CBS-radio in sales and management positions in New York and Chicago.  After CBS, Layne managed radio stations for Emmis Communications in St. Louis, Minneapolis and New York. The native New Yorker received his Bachelor of Science in Communications from the Newhouse School at Syracuse University.  Layne resides with his wife, Tracy, and family in Andover, MA.

“Stuart has been a valuable contributor to the Greater Boston business community and to the Greater Boston Chamber of Commerce.  I have seen what he has accomplished while at the Celtics and as a member of the Chamber’s Board of Directors.  I am confident that his leadership will strengthen Metro’s role in the community and bring the quality of the paper to new levels,” said Paul Guzzi, president of the Boston Chamber of Commerce.

Boston Mayor Thomas Menino said, “When Stuart Layne was with the Celtics he showed commitment to Boston by creating programs which refurbished inner city basketball courts and rewarded middle school kids who performed community service by sending them on field trips to Washington, D.C.  The Metro reaches an important young readership and is vital to communicating to the young adults in Boston.  I am confident under Stuart’s leadership Metro will be a significant contributor to Boston.”

Metro Boston started in May 2001 and is Boston’s largest free daily newspaper, read by more than 235,000 readers every day.  The Boston Globe acquired a 49% stake in Metro Boston in 2005. The paper is majority-owned by Metro International SA, publisher of the world’s largest global newspaper chain.

Metro is the largest and fastest growing international newspaper in the world. 70 Metro editions are published in 20 countries in 19 languages across Europe, North & South America and Asia. Metro has a unique global reach - attracting a young, active, well-educated Metropolitan audience of 18.5 million daily. Metro has an equal number of male and female readers and 70% are under the age of 45.

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