Shakeup at 4

Julio, we hardly knew ye!. After only about a year-and-a-half on the job, Julio Marenghi is gone as chief honcho of the company's New England TV triopoly, including Channel 4 in Boston. Marenghi's being succeeded by a guy from Minneapolis while he moves on to become President of Sales at CBS Television Stations. Here's the skinny from the station:

Ed Piette has been named President and General Manager of CBS’s New England television stations, which include WBZ-TV (CBS) Boston, WSBK-TV (UPN) Boston and WLWC-TV (UPN) Providence, R.I., it was announced today by Tom Kane, President and CEO, CBS Television Stations. Piette who most recently served as Vice President and General Manager of WCCO-TV Minneapolis, will oversee all operations of the three stations. He succeeds Julio Marenghi, who has been appointed President, Sales, CBS Television Stations.

“Ed has done a phenomenal job leading the turnaround of WCCO, which recently resumed its rightful place as Minneapolis’ #1 station,” said Kane. “Under his watch, WCCO has not only grown its ratings and revenues but the quality of the local programming has improved drastically and the morale is sky-high. He is a superb leader and station operator, and I think he has what it takes to lead our New England triopoly.”

Piette was most recently Vice President and General Manager of WCCO. Before that he was Vice President and General Manager of KTSP-TV and KSTC-TV in Minneapolis (he also oversaw the satellite station KSAX, which served the Alexandria, Minn. area), a position he has held since 1998. Previously, he was President/General Manager of WDAF, the Fox-owned station in Kansas City (which was formerly an NBC affiliate owned by New World Television). He also worked for seven years for Multi-Media Inc. as Vice President/ General Manager, Station Manager and Director of Broadcast Operations for NBC affiliate KSDK-TV in St. Louis and as an interim general manager for WZTV-TV, an independent station in Nashville. In addition, Piette led stations for the American Broadcast Group in Sioux City, Iowa (NBC affiliate KTIV) and Waterloo, Iowa (NBC affiliate KWWL).

WBZ, WSBK and WLWC are part of the CBS Television Stations division, one of the largest network-owned station groups, consisting of 21 CBS stations, 15 UPN, one WB and two stations not affiliated with major networks.

Obviously, the big part of Marenghi's job was to try and turn around the fortunes of the ratings-challenged Channel 4, something that hasn't happened yet. (I'm waiting for the new May "sweeps" numbers) So it's no surprise that the press release (second graph) credits Piette with facilitating a major reversal of fortune at WCCO-TV.

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