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New Globe Ad Exec

More new blood on the troubled business side of the Boston Globe. The new hire, Samuel Martin, replaces Mary Jane Patrone who recently departed after 30 years at the paper. Here are the basics:

BOSTON, April 27, 2006 – Samuel P. Martin was named Chief Advertising Officer (CAO) of Boston Globe Media in an announcement made today by Mary Jacobus, president of the Boston Globe.  The appointment is effective June 1, 2006.

Mr. Martin is currently senior vice president of sales for the North Jersey Media Group (NJMG), where he is responsible for the advertising departments of The Record and The Herald News, as well as the classified telecenter for the dailies and 43 weekly newspapers.  His responsibilities also include the media group’s Internet division and several specialty publications.

While at the NJMG, Mr. Martin successfully implemented a series of innovative advertiser programs ranging from effective packaging to new services. He also introduced new sales metrics and new products such as the most recently launched title, EXIT, a weekly alternative publication geared for young adults.

Before his position at NJMG, Mr. Martin held a variety of advertising executive positions at newspapers in several metro markets.  He was the senior vice president of marketing at the Cincinnati Enquirer for several years, where he was responsible for the marketing and advertising departments of the Enquirer and The Cincinnati Post, as well as the sales efforts of Cincinnati.com. He was the advertising director at the News Journal in Wilmington, DE, and started his career at the Dayton Daily News.

 


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