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A Little Less Natalie

I could be wrong. But when you get a press release late on a Friday afternoon in the summer, that's usually a pretty sure sign that it isn't bearing particularly glad tidings.

So here's the nut graph in what just came across the transom about Boston's most enduring and beloved TV news diva -- less airtime for Natalie Jacobson.

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WCVB-TV Channel 5 today announced a contract extension for Natalie Jacobson. Jacobson's new pact enhances her role at the station by providing new platforms to utilize her exceptional journalistic skills. She will continue to solo anchor the top rated NewsCenter 5 at 6, cover breaking stories and events, host town meetings and focus on contributions to Natalie, her page on the station's award-winning website, thebostonchannel.com.

"WCVB has been part of the fabric of New England and greater Boston in particular from its inception," said Jacobson. "After many years behind the anchor desk, the reporter in me is restless. I look forward to meeting the challenges of covering our changing society." To accommodate her additional responsibilities, Jacobson will no longer co-anchor NewsCenter 5 at 5. She added, "I'm enthusiastic about broadening the Natalie page on thebostonchannel.com in addition to anchoring the 6PM newscast."

WCVB Executive Vice President and General Manager Bill Fine said of Jacobson, "Natalie has long been dedicated to the community we serve as well as NewsCenter 5. As the preeminent anchor and reporter in New England, she's the right person to take on a leadership role of delivering news to our viewers in the way they want to receive it."

Jacobson's new duties are effective Monday, August 29.
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So the headline is that Natalie will no longer be co-anchoring the 5 o'clock newscast with Anthony Everett. Her place will be taken, at least in the short term, by Liz Brunner. Asked who decided it was time for Natalie and the 5 o'clock broadcast to part company, a station spokeswoman suggested it was agreed to by mutual consent.
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