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Boston TV Nooze

The July "sweeps" rating period -- while not one of the more important ones of the year -- turned out to provide a big win for WCVB-TV (Channel 5). (One of the reasons you can tell it was good news for Channel 5 is because that was the only station that bothered to send Media Log a press release on the subject. In the world of TV ratings spin, there are two types of news -- good news and no news.)

The WCVB news lineup finished first among the big three network affiliates in the early morning, at noon, at 6 pm and perhaps, most notably at 11 o'clock, where it barely nudged out WHDH-TV (Channel 7) by one-tenth of a ratings point. That's real news in Boston TV land since the Sunbeam-owned Channel 7 -- famous for its fast-paced, action-packed newscast -- has consistently maintained a lead at 11 o'clock for years and is damn proud of it. According the WCVB numbers, July didn't offer many happy tidings for beleaguered CBS4 (Channel 4), which finished third in the local news wars in every time slot except noon.

*****

WGBH-TV (Channel 2) announced today that Mark Mills, who had been a business reporter for WBUR's "Here and Now" as well as co-host of NECN's "This Week in Business" will replace John Carroll as executive producer of the nightly public affairs show hosted by Emily Rooney, "Greater Boston." Mills will have a tough act to follow in the talented Carroll, who is heading off to teach at Boston University. (In the interest of moderate disclosure, I am a regular panelist on the Friday version of the program, "Beat the Press.")
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