Today's Frank Rich column on Dick Cheney's recent PR offensive is a must-read for two reasons. First, Rich offers some apt criticism of the way most of the media framed Cheney's efforts:

The déjà vu in the news media was more chilling. Rather than vet the substance of Cheney’s fulmination, talking heads instead hyped the split-screen “dueling speeches” gimmick of the back-to-back Obama-Cheney scheduling.