Ads Classified: Giuliani Goes for Radio Ads

    In contrast to everyone else in the campaign, Rudy Giuliani in the early stages is going old-fashioned by running his ads on radio. The most notable, "Fence," running mostly in New Hampshire and South Carolina, focuses on his efforts to deal with immigration.
    Radio buys obviously are much cheaper than TV ones so if the strategy works, it's good politics. It's also good politics for Giuliani to be expanding his focus from homeland security to another similar hot button issue.