Ads Classified: No More Product Ads to run in Iowa and NH between Now and January -- Romney Buys All Available Air Time
Actually, that headline is a joke. But not that much of one.
The New York Times has rather frighteningly reported this week that Mitt Romney is stepping up his commercial bombardment of NH and Iowa voters via the airwaves.
So far, Romney has pretty much had the GOP airspace to himself, which helps explain why he now leads by substantial margins in the two earliest voting states.
It's tempting to say that Romney has bought his front-runner position in Iowa and New Hampshire. But, to be fair, if the candidate was not appealing to voters in his day-to-day campaigning and in the debates, the ads wouldn't be worth all that much. Ads have to be consistent with what voters see in free media or they don't work.
We'll get to reviewing the new Romney ads in the Tote Board when we have several days to spare to watch all of them.