Whose perfume is this? It's a cologne, baby: Bruce Willis fragrance now on sale
Seems like these days everybody's got their own fragrance. Jenny from the Block, Enrique Iglesias, Alan Cumming. (Seriously, Alan Cumming.) Hell, even Mike "The Situation" Sorrentino has his own distinctive odor called, predictably, "The Sitch." Which we're guessing is a pleasant eau de sweat, HGH and shame. The latest celeb to leap aboard the signature scent train might come of a bit of a surprise. Though, really, it shouldn't. (Anyone see Cop Out? Talk about a bad career move.) Bruce 'chrome dome' Willis, Hollywood's resident tough guy extraordinaire, has figured out a way to bottle up his concentrated virility and distribute it to the masses. Willis' self-titled cologne, which is being advertised as "the manliest scent in the world" (emphasis: ours) hits stores tomorrow. Which is great news for any guy jonesing to smell like a semi-washed up action star who lost his hot wife to a guy who became famous primarily due to his extensive collection of trucker hats. (Von Douche!) The cologne is purported to smell of grapefruit, among other fruity extracts, which does sounds pretty manly. The only thing that could up the testosterone factor of this man-musk would be if it was package with a foaming body wash. Oh wait... Another key ingredient of the cologne is vetiver oil, an Indian import known to have a sedative effect on rats in lab tests. Which is damn sexy.