From the line around the block at CONCEPTS in Harvard Square, it appears the BLUE LOBSTER is winning.The yellow lobster, as we all learned last week, is a one-in-30-million phenomenon. (Either that, or it's Nike doing long-lead advance PR on next year's New England sneaker craze.) But that's nothing compared with the rarity of the new Nike SB Blue Lobster dunks, which are being produced in a one-time edition of 300 and retail for $250. (Hang tag, T-shirt, and lace lock included.) Come Saturday at 11 am sharp, when the Blues are released into the wild, this endangered species will be snapped up in hour or so -- which is why sneakerheads began lining up more than 72 hours ahead of time. A full 36 hours before the on-sale, the line outside of Concepts is already snaking around the corner . . . IN THE RAIN:NOT PICTURED: all the people lined up out of sight around the corner.
If you're looking for something to be impressed about, try CREATIVEPILOT, the Boston-based design team that created the packaging. Yeah, the shoes are dope, but the level of detail in the wrapping is next-level: check the HAZMATy live-specimin boxes (a gimmick that we expect to be extended to dudes in toxic-sludge suits patrolling the Square on Saturday), not to mention the taxonomic genius of the new genus they've invented for this thing: Atroceruleous homarus?! No wonder these dudes landed the Clone Wars account:
If you can't get yourselves a pair of these -- and quite frankly, unless you're reading this on your iPhone from a spot in the line, it probably ain't gonna happen -- there's still the celebratory post-sellout cruise. Click here for details on the official Blue Lobster Party, featuring Termanology, Statik Selektah, and a bunch of people who will sweat you if you step on their toes.