Enough about the Collider already!
This is all just viral marketing for the Watchmen movie.
A popular story for the last few months on both the internet and in the mainstream media has been the Large Hadron Collider (pictured.) And by now, we get it: it's a big particle smasher, scientists think it can recreate the Big Bang, but there's an almost nonexistant chance that it can create a black hole that would eventually destroy the Earth. You are not blowing our minds by telling us this; we're all well aware by now.
It does look kind of cool, though, we'll give you that.