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[rap class 2011] Cam Meekins hooks up with Atlantic's Giant Records, shoots video


Rap Class 2011 alumnus CAM MEEKINS, who left Wellsley’s oak-strewn suburbs for the music mecca of Los Angeles last September, is back in Boston, but not with his tail between his legs. The first to be singed onto Atlantic Records' resurgent indie label Giant Records, Meekins was in his hometown Thursday shooting “Cut Me Off,” the first single off his upcoming mixtape, the title of which hasn’t yet been announced. The video is not being shot in affiliation with Giant Records because it relies heavily on a sample from "Somebody I Used To Know," but is meant to be a re-introduction to the rapper.

We got a glimpse of the video, directed by Boston hip-hop record label Amalgam Digital’s in-house videographer Brian Petchers, and the first thing that stood out: Mitt Romney.

“I took inspiration from the newest reality TV show I like to call the Republican National Primary,” Meekins said of the get-up. The rapper considers himself politically-minded, and it’s just one side of him he wants to show. Some of the other masks include Kayne West, Snookie and Jeremy Lin.

“It’s a good start for an introduction to me,” Meekins said of the song, following up our chat at the shoot outside an Allston skate shop last week. “With the video and the song, the fact that you don’t see my face and the use of the m masks, it leaves a lot of questions unanswered. And, it gives me room to answer those questions.”

Meekins mixtape drops in late March or April. Until then, expect some Boston-area shows. The video will be ready, “when it’s done.”

But the real thing to watch out for will be Giant Records.

President Deidre Graham says Atlantic is using the label to test out new acts before they hit the major league. Meekins was the first to be signed, followed by Skizzy Mars, an 18-year-old Harlemite making waves in the NYC live music circuit, and Graham says that’s only the beginning. Ideally, she’ll sign six more artists before the end of next year, and we’ll be watching.


 

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