Tonight: Rock Shop talks 'social media,' uses a free show as bait

At last month’s Rock Shop, a bunch of music writers got tipsy and talked to a bunch of music players. Afterwards, everybody hung around and exchanged CDs, business cards and ideas, and at one point we were all kicked out of the Middle East because, well, if music writers and music players know one thing, it’s how to shut down a bar.

So to top that glorious Monday night in September, Pirate Promotion and the Cambridge rock club knew they had to step up their game. And they have, as tonight’s panel discussion isn’t capped off by a hand-jobby shit-shooting sesh on the Mid East’s mezzanine level, it’s ending with a full-frontal awesome rock n’ roll show. After the discussion on social media — whatever that entails — the Sheila Divine’s Aaron Perrino, best-named Boston duo Do Not Forsake Me Oh My Darling, melodic indie kids Lagoon and RIBS, a fast-rising riff-rocket quartet which paid a great deal of attention to us blowhards last month, all perform live. (Side note: RIBS are opening for Helmet at the Mid East on Oct. 20)

It’s a free, all-ages concert at the usually just talky-talky Rock Shop discussion. Things will never be the same. They might even have to change that "Less rock, more talk" tagline.

We only hope, however, that the organizers make proper use of the Mid East’s stage this time around, and don’t make the bands perform all cramped-like on the elevated side section. They seem to enjoy stuffing everyone up there.


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