Trend Watch: Pluralizing already-existing band names

That video above is by a band called "Cults." Not "The Cult," but "Cults." This is their second song to get notice; the first, "Go Outside," (download here) is a good summer pop song that's already gotten some breathless praise

But still: there's already a band called "The Cult." Those words are now retired for band-naming purposes, unless you add a some other words in addition - like this band, who pluralized another popular band and then repurposed it by affixing a qualifier. This is not a situation where they're stealing the name of some band not too many people ever cared about; the Cult were influential hitmakers. Something just feels off about this.

There's a band from Montreal who have a slightly better case: they are called "Braids." I am willing to believe that maybe they never heard the revered, influential 90s emo band Braid, although they still probably could have googled easily enough and discovered that a band called "Braid" did indeed exist. And I do think there is something bold about calling your band "Kisses," though, particularly because Gene Simmons is so protective of his brand. The extra syllable makes it seem like a different enough word. I almost approve, in this case.

But all that said, there still seems to be a lack of creativity in band-naming as evidenced here. At this rate, by the end of the year, we fully expect to hear buzz about new bands called "Cures," "Polices," "T. Rexes," "My Bloody Valentines," and (bucking the trend) "The Smith."

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